Fayaz Zafar who hails from Saidu Sharif, Swat is a renown and accredited journalist. In addition to serving as a reporter to "Voice of America, AAJ TV and Daily Mashriq," he also runs successfully zamaswat.com. During the Taliban era where the press was, to a greater degree, silent or showed some fig leaves to hide its nakedness, Fayaz Zafar, at a great risk to his life, was one among the very few who was vocal against the atrocities the Taliban were indulged-in. This earned Fayaz Zafar a high degree of repute as a conscientious journalist. His love for Swat and its people is rightfully depicted in zamaswat.com which he runs precisely to enlighten the people of Swat.